The Impact of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
The focus in not on Keywords. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They need variety in the information that you supply and the keywords you use. They also demand you to begin employing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you be creative and use variety. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text doesn’t use the right grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also evaluating the rate at which you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.