In this world, first impressions last and this is very true especially in the corporate world. You just have one chance in making your brand stick to the minds of your customers so you better not blew it. As a matter of fact, there’s no better way of doing this than having custom labels on your packaging. Never underestimate the effectiveness of such as it functions as the ambassador of your business. These impressions that your labels make will stay to the minds of your customers and almost instantly become synonymous to your brand.
When it comes to the label design of your business, the following are important aspects that you should not disregard.
Number 1. Color – the color of custom labels designed on behalf your business is always the first thing that people will notice. And for this reason, it is imperative that it’s eye catching but, it should be garish as to offend your customers. Bright colors are extremely effective given that they don’t dominate your label. The size and font of letters used in different parts of your label has to complement everything and easy to read.
Number 2. Logo – the one thing that will set your company apart from the rest and at the same time, make it recognizable between your brand and company is its logo. Logo present on custom labels must be big enough for it to be easily identified. But it shouldn’t overshadow other pertinent information that can be learned from it. Say for example that you can imprint your logo on the labels, then that is better as it creates an impression of affluence as well as success. This in the end will be followed by brand association.
Number 3. Contact info – on any custom labels intended for shipping and packaging purposes, it ought to have contact information. The name of your company, its address as well as contact details must be printed clearly in an easy to read manner in which your customers and the delivery company can see. For the purpose of returned goods, you must create the same label inside the package too. In the bill of lading or package contents, it should be present too.
Number 4. Lamination – what seems to be the problem with label design throughout shipping is that, it’s exposed to elements. If you would like to maintain the viability of the custom label, then it has to be laminated. Its shiny surface is water repellent and can make anything that’s printed on it to shine.
Make your custom labels be effective and do its expected purpose by following these rules.